高級商務(wù)英語(yǔ)教程 1簡(jiǎn)介，目錄書(shū)摘

內容簡(jiǎn)介:　　《高級商務(wù)英語(yǔ)教程1》的課文均取材于近年來(lái)世界經(jīng)濟及商務(wù)類(lèi)報刊雜志的新文章，體現了世界范圍內商務(wù)活動(dòng)日新月異的變化。本教材的編寫(xiě)目的是：在進(jìn)一步提升高年級學(xué)生實(shí)際語(yǔ)言運用能力和國際商務(wù)領(lǐng)域中的跨語(yǔ)言、跨文化、跨學(xué)科的交際能力的同時(shí)，重在培養學(xué)生針對現實(shí)商務(wù)活動(dòng)和話(huà)題的獨立分析、解決問(wèn)題的能力。
　　本教材的各個(gè)環(huán)節均實(shí)現了英語(yǔ)語(yǔ)言技能訓練與商務(wù)專(zhuān)業(yè)知識學(xué)習的交叉與融合。該教材共12個(gè)章節，每個(gè)章節分為PreviewActivities,IntensiveReading,SupplementaryReading三大部分。各章節內容既著(zhù)眼于商務(wù)職場(chǎng)內的專(zhuān)業(yè)知識，如公司社會(huì )責任、貿易保護主義、互聯(lián)網(wǎng)經(jīng)濟下的商務(wù)文化的問(wèn)題，又涉及微觀(guān)視角下與個(gè)人經(jīng)濟生活息息相關(guān)的住房、教育投資、存款和消費文化等問(wèn)題。
　　本教材適合于商務(wù)英語(yǔ)專(zhuān)業(yè)或英語(yǔ)專(zhuān)業(yè)（商務(wù)方向）大三學(xué)生使用，也可作為英語(yǔ)愛(ài)好者和從事國際商貿活動(dòng)人士的參考教材。

目錄:Unit 1Saving and Consumption
Part IPreview Activities
Part IIIntensive Reading
Text AAmericans Save so Little, but What Can Be Done to Change That?
Part IIISupplementary Reading
Text BLeave It to the Markets!
Unit 2Home Ownership
Part IPreview Activities
Part IIIntensive Reading
Text AThe End of Ownership: Why Arent Young People Buying More Houses?
Part IIISupplementary Reading
Text BAmericas Emerging Housing Crisis
Unit 3Entrepreneurship
Part IPreview Activities
Part IIIntensive Reading
Text AMagic Formula
Part IIISupplementary Reading
Text BWhat Is “Entreprencurship” in the 21st Century?
Unit 4Automobile Industry and Its Bankruptcy
Part IPreview Activities
Part IIIntensive Reading
Text AThe Lessons of the GM Bankruptcy
Part IIISupplementary Reading
Text BThe Wrong Lesson from Detroits Bankruptcy
Unit 5Investment in Higher Education
Part IPreview Activities
Part IIIntensive Reading
Text AUniversities：Excellence vs Equity
Part IIISupplementary Reading
Text BIs an Ivy League Diploma Worth It?
Unit 6Drop of Oil Prices
Part IPreview Activities
Part IIIntensive Reading
Text AEffects of the Oil Price Drop
Part IIISupplementary Reading
Text BThe Facts Behind Oils Price Collapse
Unit 7Trade Protectionism
Part IPreview Activities
Part IIIntensive Reading
Text AProtectionism—The Hidden Persuaders
Part IIISupplementary Reading
Text BProtectionism Alert
Unit 8Corporate Social Responsibility
Part IPreview Activities
Part IIIntensive Reading
Text AJust Good Business
Part IIISupplementary Reading
Text BCorporate Social Responsibility at Apple
Unit 9Youth Unemployment
Part IPreview Activities
Part IIIntensive Reading
Text AGeneration Jobless
Part IIISupplementary Reading
Text BYoung, Educated and Jobless in France
Unit 10Fiscal Cliff Crisis
Part IPreview Activities
Part IIIntensive Reading
Text AFalling Deficit Alters Debate
Part IIISupplementary Reading
Text BAfter a “Fiscal Cliff” Deal, What Next?
Unit 11E Business
Part IPreview Activities
Part IIIntensive Reading
Text AWhy E Business Is Now Everyones Business?
Part IIISupplementary Reading
Text BInternet Will Continue Its Disruptive Course
Unit 12Lottery of Life
Part IPreview Activities
Part IIIntensive Reading
Text ALottery of Life
Part IIISupplementary Reading
Text BSo Similar, So Different