商務(wù)溝通基礎（英文版）簡(jiǎn)介，目錄書(shū)摘
2020-02-06 17:30
來(lái)源：京東
作者：京東
商務(wù)溝通基礎（英文版）
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內容簡(jiǎn)介: 《商務(wù)溝通基礎》（英文版）是一部適合中國商務(wù)國情，以培養學(xué)生跨文化的商務(wù)溝通能力為主要目標的商務(wù)英語(yǔ)教材。全書(shū)綜合了國內外優(yōu)秀教材的許多特點(diǎn)，分三大部分全面概括了商務(wù)溝通的理論與技巧，知識體系完善，技能涵蓋全面，內容生動(dòng)活潑，同時(shí)凸顯了中國文化，是一本培養多層次應用型人才、文化依托式的現代商務(wù)英語(yǔ)教材。<br> 本教材適合高等院校商務(wù)、經(jīng)濟、管理等相關(guān)專(zhuān)業(yè)學(xué)生及一般院校英語(yǔ)專(zhuān)業(yè)學(xué)生拓展課程使用，也適合普通商務(wù)人員為切實(shí)提高商務(wù)溝通理論與技巧了，增強英語(yǔ)語(yǔ)言能力之用。
目錄:Part I<br>Chapter 1 Getting Ready: Business Communication Fundamentals<br>i. The Definition of Business Communication<br>ii. The Function of Business Communication<br>iii. The Categories of Business Communication<br>iv. The Characteristics of Business Communication<br>v. Over to You<br>Chapter 2 Communication Strategies<br>i. The Process Model (Linear Model)<br>ii. Ronald. B. Adler Model (Interactive Model)<br>iii. Mary Munter Model (Circular Model)<br>iv. Over to You<br>Chapter 3 Intercultural Business Communication<br>i. Understanding Cultures and Communication<br>ii. High Context or Low Context?<br>iii. Developing Intercultural Business Communication Skills<br>iv. Business Anthropogeography: Doing Business around the World<br>v. Over to You<br>Chapter 4 Gender Difference in Communication<br>i. Gender Difference<br>ii. Psychological Difference between Men and Women<br>iii. Educational Difference<br>iv. Men and Women at Work<br>v. Women in Negotiation<br>vi. How to Sell to Women?<br>vii. Over to You<br>Chapter 5 Persuasive Skills (1)<br>i. Persuading Oneself before Others<br>ii. Setting Personal Objective<br>iii. Developing the Relationship<br>iv. Understanding Human Motivation<br>v. Over to You<br>Chapter 6 Persuasive Skills (2)<br>i. Asking the Right Questions<br>ii. Applying the Power of Personality<br>iii. Choosing the Right Approach<br>iv. Over to You<br>Chapter 7 Non-verbal Skills<br>i. The Significant Role of Non-verbal Communication<br>ii. Non-verbal Delivery Skills<br>iii. Non-verbal Listening Skills<br>iv. Over to You<br>Chapter 8 Public Speaking Skills<br>i. Fighting down Your Terror<br>ii. Presentation Skills<br>iii. Debating Skills: To Be or Not to Be<br>iv. Knowing How to Say No<br>v. Over to You<br>……<br>Part III<br>Bibliography
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