高等院校商務(wù)英語(yǔ)專(zhuān)業(yè)核心課精品系列教材:商務(wù)英語(yǔ)精讀(第3冊) 簡(jiǎn)介，目錄書(shū)摘
2020-01-06 12:13
來(lái)源：京東
作者：京東
高等院校商務(wù)英語(yǔ)專(zhuān)業(yè)核心課精品系列教材:商務(wù)英語(yǔ)精讀(第3冊)
暫無(wú)報價(jià)
5評論
100%好評
編輯推薦:
內容簡(jiǎn)介: 《高等院校商務(wù)英語(yǔ)專(zhuān)業(yè)核心課精品系列教材:商務(wù)英語(yǔ)精讀(第3冊) 》是職場(chǎng)英語(yǔ)白骨精，助你完成由菜鳥(niǎo)到高手的完美蛻變，匯集最經(jīng)典、最全面、最實(shí)用的商務(wù)英語(yǔ)會(huì )話(huà)表達，精典短句，夯實(shí)你的基礎。生動(dòng)詮釋“立竿見(jiàn)影”，高頻商務(wù)話(huà)題，迅速提升你的職場(chǎng)含金量。
作者簡(jiǎn)介:
目錄:Unit 1 Motivations to Go Abroad
Section One: Business Communications
Making an Offer
Section Two: Text
Motivations to Go Abroad
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Concerns and Problems of Going International
Unit 2 International Market Research
Section One: Business Communications
Doing Business in China
Section Two : Text
International Market Research
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Research in Management
Unit 3 Determining Research Objectives
Section One: Business Communications
Decision Making in China
Section Two: Text
Determining Research Objectives
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Using Aims and Objectives to Create a Business Strategy
--Experience From Kellogg
Unit 4 What Is Marketing
Section One: Business Communications
Product Presentation
Section Two : Text
Marketing
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Marketing Is All Around Us
Unit 5 The Marketing Process
Section One: Business Communications
Marketing Strategy
Section Two: Text
The Marketing Mix
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Segmentation
Unit 6 Target Market Selection
Section One: Business Communications
Developing a New Market
Section Two : Text
How to Select Target Market
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Estimating Market Potential
Unit 7 Marketing in the 21st Century
Section One: Business Communications
Counter-Offer
Section Two: Text
Global Marketing in the Twenty-first Century
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Managing the Marketing Efforts
Unit 8 Business Negotiation
Section One: Business Communications
Meeting a Trade Delegation
Section Two: Text
Steps of Business Negotiation
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Negotiating Skills
Unit 9 Establishment of Contract
Section One: Business Communications
Contract Negotiation -- Price
Section Two: Text
Fundamentals of a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Breach of Contract
KEY TO EXERCISES
附錄一 全國國際商務(wù)英語(yǔ)考試（二級）大綱
附錄二 全國國際商務(wù)英語(yǔ)考試（二級）樣題
附錄三 全國國際商務(wù)英語(yǔ)考試（二級）口試樣卷
附錄四 全國國際商務(wù)英語(yǔ)考試（二級）樣題參考答案
附錄五 全國國際商務(wù)英語(yǔ)考試（二級）樣題聽(tīng)力原文
Section One: Business Communications
Making an Offer
Section Two: Text
Motivations to Go Abroad
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Concerns and Problems of Going International
Unit 2 International Market Research
Section One: Business Communications
Doing Business in China
Section Two : Text
International Market Research
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Research in Management
Unit 3 Determining Research Objectives
Section One: Business Communications
Decision Making in China
Section Two: Text
Determining Research Objectives
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Using Aims and Objectives to Create a Business Strategy
--Experience From Kellogg
Unit 4 What Is Marketing
Section One: Business Communications
Product Presentation
Section Two : Text
Marketing
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Marketing Is All Around Us
Unit 5 The Marketing Process
Section One: Business Communications
Marketing Strategy
Section Two: Text
The Marketing Mix
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Segmentation
Unit 6 Target Market Selection
Section One: Business Communications
Developing a New Market
Section Two : Text
How to Select Target Market
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Estimating Market Potential
Unit 7 Marketing in the 21st Century
Section One: Business Communications
Counter-Offer
Section Two: Text
Global Marketing in the Twenty-first Century
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Managing the Marketing Efforts
Unit 8 Business Negotiation
Section One: Business Communications
Meeting a Trade Delegation
Section Two: Text
Steps of Business Negotiation
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Negotiating Skills
Unit 9 Establishment of Contract
Section One: Business Communications
Contract Negotiation -- Price
Section Two: Text
Fundamentals of a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Breach of Contract
KEY TO EXERCISES
附錄一 全國國際商務(wù)英語(yǔ)考試（二級）大綱
附錄二 全國國際商務(wù)英語(yǔ)考試（二級）樣題
附錄三 全國國際商務(wù)英語(yǔ)考試（二級）口試樣卷
附錄四 全國國際商務(wù)英語(yǔ)考試（二級）樣題參考答案
附錄五 全國國際商務(wù)英語(yǔ)考試（二級）樣題聽(tīng)力原文
相關(guān)商品
熱門(mén)推薦文章
相關(guān)優(yōu)評榜
1
杰士派
相關(guān)排行榜
相關(guān)產(chǎn)品
2
拜神材料
5
漆藝材料
6
皇隆制藥
7
國際貿易保險
8
電工學(xué)
10
趙永樂(lè )
11
檔案十二五規劃
12
spss教材推薦
13
健康管理學(xué)教程
14
瑞斯尼克
15
大洋電機行情
16
楊麗任錫源
17
臨沂組裝電腦
18
水土保持學(xué)
19
物業(yè)財務(wù)
20
國際貿易
21
京公網(wǎng)安備 11000002000088號
