英語(yǔ)媒體閱讀簡(jiǎn)介，目錄書(shū)摘
2020-12-11 14:04
來(lái)源：京東
作者：京東
英語(yǔ)媒體閱讀
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編輯推薦:本書(shū)系“求實(shí)”高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)系列教材之一。
本書(shū)共13章，采用“讀新聞”順序進(jìn)行材料的編排。
針對當下媒體行業(yè)的迅猛發(fā)展，詳細介紹了傳統媒體與現代媒體的不同特點(diǎn)，
從學(xué)習者的需要出發(fā)，通過(guò)對英語(yǔ)新聞基礎知識詳盡的介紹，配以大量的實(shí)例，
給英語(yǔ)新聞愛(ài)好者以及自學(xué)者提供了很好的學(xué)習機會(huì )。本書(shū)內容在選材上注重真實(shí)性，
充分體現師生互動(dòng)，
編排體例便于教學(xué)應用。本教材適用于高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)三年級學(xué)生和普通高校英語(yǔ)專(zhuān)業(yè)本科學(xué)生，以及新聞?dòng)⒄Z(yǔ)愛(ài)好者。
本書(shū)共13章，采用“讀新聞”順序進(jìn)行材料的編排。
針對當下媒體行業(yè)的迅猛發(fā)展，詳細介紹了傳統媒體與現代媒體的不同特點(diǎn)，
從學(xué)習者的需要出發(fā)，通過(guò)對英語(yǔ)新聞基礎知識詳盡的介紹，配以大量的實(shí)例，
給英語(yǔ)新聞愛(ài)好者以及自學(xué)者提供了很好的學(xué)習機會(huì )。本書(shū)內容在選材上注重真實(shí)性，
充分體現師生互動(dòng)，
編排體例便于教學(xué)應用。本教材適用于高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)三年級學(xué)生和普通高校英語(yǔ)專(zhuān)業(yè)本科學(xué)生，以及新聞?dòng)⒄Z(yǔ)愛(ài)好者。
內容簡(jiǎn)介:本書(shū)系“求實(shí)”高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)系列教材之一。
本書(shū)共13章，采用“讀新聞”順序進(jìn)行材料的編排。
針對當下媒體行業(yè)的迅猛發(fā)展，詳細介紹了傳統媒體與現代媒體的不同特點(diǎn)，
從學(xué)習者的需要出發(fā)，通過(guò)對英語(yǔ)新聞基礎知識詳盡的介紹，配以大量的實(shí)例，
給英語(yǔ)新聞愛(ài)好者以及自學(xué)者提供了很好的學(xué)習機會(huì )。本書(shū)內容在選材上注重真實(shí)性，
充分體現師生互動(dòng)，
編排體例便于教學(xué)應用。本教材適用于高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)三年級學(xué)生和普通高校英語(yǔ)專(zhuān)業(yè)本科學(xué)生，以及新聞?dòng)⒄Z(yǔ)愛(ài)好者。
本書(shū)共13章，采用“讀新聞”順序進(jìn)行材料的編排。
針對當下媒體行業(yè)的迅猛發(fā)展，詳細介紹了傳統媒體與現代媒體的不同特點(diǎn)，
從學(xué)習者的需要出發(fā)，通過(guò)對英語(yǔ)新聞基礎知識詳盡的介紹，配以大量的實(shí)例，
給英語(yǔ)新聞愛(ài)好者以及自學(xué)者提供了很好的學(xué)習機會(huì )。本書(shū)內容在選材上注重真實(shí)性，
充分體現師生互動(dòng)，
編排體例便于教學(xué)應用。本教材適用于高等學(xué)校應用英語(yǔ)專(zhuān)業(yè)三年級學(xué)生和普通高校英語(yǔ)專(zhuān)業(yè)本科學(xué)生，以及新聞?dòng)⒄Z(yǔ)愛(ài)好者。
作者簡(jiǎn)介:
目錄:CHAPTER 0NE Introduction to News and the Medium
I.News
II．News Values
Ⅲ．Hard News and Soft News
lV．Media
V．Newspapers and Magazines in USA and UK
VI．News Agency
CHAPTER TWO Introduction to Sections of Medium
Sections of a Newspaper
CHAPTER THREE Understanding News Headline
I.Knowing Newspaper Headline
II．Features of the English Newspaper Headline
Ill．News Headline Grammar
IV．Rhetorical Devices Of English Newspaper Headline
V．Different Types of Newspaper Headline
VI．Headline Vocabulary
CHAPTER FOUR Reading News Lead
I．News Lead and Summary Sentence
II．Direct Lead
III．Delayed Lead
IV．The Inverted Pyramid Form
V．Understanding News Lead
CHAPTER FIVE Different News Types
I．News Types
II．The Layout of Newspaper
CHAPTER SIX Advertisement Reading
I．Features of Advertising English
II．Classified Advertisements
III．Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
I．The Superiority of Internet as a Mass Medium
II．Linguistic Features of Internet News
III．The layout of Newspaper Website
lV．How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
I．Translating News Headlines
II．Translating News Leads
III．Translating News Body
IV．Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
I． Broadsheet
II．Tabloid—A sensational．Gossip—filled Newspaper
III．Compact Newspaper—Tabloid Format Newspaper
IV．Berliner (format)
V．Switch to Smaller Sizes
CHAPTER ElEVEN New Media
I．Interactivity and New Media
II．Microblog—an Information Platform of New Media Era
Ⅲ．Twitter＆Sina’s Weibo
IV．Viber and Wechat
V．Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
I．Technical Support
II．Making Your Own Classroom Paper
III．Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary
I.News
II．News Values
Ⅲ．Hard News and Soft News
lV．Media
V．Newspapers and Magazines in USA and UK
VI．News Agency
CHAPTER TWO Introduction to Sections of Medium
Sections of a Newspaper
CHAPTER THREE Understanding News Headline
I.Knowing Newspaper Headline
II．Features of the English Newspaper Headline
Ill．News Headline Grammar
IV．Rhetorical Devices Of English Newspaper Headline
V．Different Types of Newspaper Headline
VI．Headline Vocabulary
CHAPTER FOUR Reading News Lead
I．News Lead and Summary Sentence
II．Direct Lead
III．Delayed Lead
IV．The Inverted Pyramid Form
V．Understanding News Lead
CHAPTER FIVE Different News Types
I．News Types
II．The Layout of Newspaper
CHAPTER SIX Advertisement Reading
I．Features of Advertising English
II．Classified Advertisements
III．Cultural Differences in Advertising Texts
CHAPTER SEVEN Methods of News Reading
Critical Reading
CHAPTER EIGHT Introduction to Internet News Reading
I．The Superiority of Internet as a Mass Medium
II．Linguistic Features of Internet News
III．The layout of Newspaper Website
lV．How to Search News on the Internet
CHAPTER NINE English-Chinese News Translation
I．Translating News Headlines
II．Translating News Leads
III．Translating News Body
IV．Cultural Awareness in English-Chinese News Translation
CHAPTER TEN Introduction to English Newspaper Formats
I． Broadsheet
II．Tabloid—A sensational．Gossip—filled Newspaper
III．Compact Newspaper—Tabloid Format Newspaper
IV．Berliner (format)
V．Switch to Smaller Sizes
CHAPTER ElEVEN New Media
I．Interactivity and New Media
II．Microblog—an Information Platform of New Media Era
Ⅲ．Twitter＆Sina’s Weibo
IV．Viber and Wechat
V．Newspapers in New Media Context
CHAPTER TWELVE Making a Newspaper
I．Technical Support
II．Making Your Own Classroom Paper
III．Resources
CHAPTER THIRTEEN Selected News Stories
APPENDIX Journalistic Vocabulary
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