管理經(jīng)濟學(xué)（第5版，雙語(yǔ)教學(xué)通用版）簡(jiǎn)介，目錄書(shū)摘
詹姆斯.布里克利，羅切斯特大學(xué)西蒙商學(xué)院企業(yè)管理專(zhuān)業(yè)教授，經(jīng)濟學(xué)、管理學(xué)和財務(wù)專(zhuān)業(yè)教授。
克利福德.史密斯，羅切斯特大學(xué)西蒙商學(xué)院企業(yè)管理專(zhuān)業(yè)教授，財務(wù)學(xué)、經(jīng)濟學(xué)專(zhuān)業(yè)教授。
杰羅爾德.齊默爾曼，加州大學(xué)伯克利分校博士，羅切斯特大學(xué)教授， Accounting and Economics雜志主編，曾獲美國會(huì )計學(xué)會(huì )著(zhù)作獎(Competitive ManuscriptAward, 1978年)、美國注冊會(huì )計師協(xié)會(huì )獎、美國會(huì )計學(xué)會(huì )會(huì )計研究開(kāi)創(chuàng )性貢獻獎等多種會(huì )計學(xué)術(shù)界獎項。
Chapter 1 Introduction...............................................................................................................................2
導 論
Chapter 2 Economists’ View of Behavior............................................................................................16
關(guān)于行為的經(jīng)濟學(xué)家觀(guān)點(diǎn)
Chapter 3 Markets, Organizations, and the Role of Knowledge.......................................................60
市場(chǎng)、組織以及知識的作用
Chapter 4 Demand..................................................................................................................................106
需 求
Chapter 5 Production and Cost............................................................................................................142
生產(chǎn)和成本
Chapter 6 Market Structure...................................................................................................................178
市場(chǎng)結構
Chapter 7 Pricing with Market Power..................................................................................................206
具有市場(chǎng)控制力的定價(jià)
Chapter 8 Economics of Strategy: Creating and Capturing Value..................................................240
戰略經(jīng)濟學(xué)：創(chuàng )造和獲取價(jià)值
Chapter 9 Economics of Strategy: Game Theory.............................................................................281
戰略經(jīng)濟學(xué)：博弈論
Chapter 10 Incentive Conflicts and Contracts ......................................................................................313
激勵沖突與合約
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