International Marketing簡(jiǎn)介，目錄書(shū)摘
2020-03-30 09:38
來(lái)源：京東
作者：京東
International Marketing
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內容簡(jiǎn)介:
International Marketing explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.
作者簡(jiǎn)介:
Professor Pervez Ghauri
teaches Marketing at UMIST.
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