管理類(lèi)實(shí)用英語(yǔ)簡(jiǎn)介，目錄書(shū)摘
2019-10-28 15:02
來(lái)源：京東
作者：京東
管理類(lèi)實(shí)用英語(yǔ)
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內容簡(jiǎn)介: 《管理類(lèi)實(shí)用英語(yǔ)》不僅涵蓋了會(huì )計學(xué)中財務(wù)報表分析、融資、投資和利潤分配等主要知識點(diǎn)，而且涵蓋了市場(chǎng)營(yíng)銷(xiāo)中營(yíng)銷(xiāo)環(huán)境、營(yíng)銷(xiāo)策略、促銷(xiāo)以及客戶(hù)交易管理等核心內容，同時(shí)，還包含了物流管理中配送、信息管理、倉儲與庫存管理以及包裝與流通等重要內容。本書(shū)共設計了12個(gè)項目，涉及到應用技術(shù)型大學(xué)管理學(xué)院普遍開(kāi)設的財務(wù)管理、市場(chǎng)營(yíng)銷(xiāo)和物流管理三個(gè)專(zhuān)業(yè)，每個(gè)專(zhuān)業(yè)有4個(gè)項目，每個(gè)項目分為三個(gè)部分：1.Situational Dialogues；2.Technical Terms and Expressions；3.Exercises。
目錄:Project 1 Accounting
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises
Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises
Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises
Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
參考文獻
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises
Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises
Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises
Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
參考文獻
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