情境國際商務(wù)英語(yǔ)（中高級）（學(xué)生用書(shū)）簡(jiǎn)介，目錄書(shū)摘
2019-11-18 14:23
來(lái)源：京東
作者：京東
情境國際商務(wù)英語(yǔ)（中高級）（學(xué)生用書(shū)）
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內容簡(jiǎn)介: 本書(shū)是情境國際商務(wù)英語(yǔ)教學(xué)學(xué)生用書(shū)，用英文的形式寫(xiě)了高等學(xué)校商務(wù)英語(yǔ)教學(xué)參考資料。以日常工作中的市場(chǎng)營(yíng)銷(xiāo)、產(chǎn)品與服務(wù)、進(jìn)出口業(yè)務(wù)以及企業(yè)文化與商業(yè)倫理等精心選擇的專(zhuān)題為背景，著(zhù)力培養學(xué)習者在實(shí)際工作中用英語(yǔ)進(jìn)行溝。
作者簡(jiǎn)介:
目錄:MODULE 1 PERFORMANCE
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary
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