現代商務(wù)英語(yǔ)綜合教程（第1冊）（附光盤(pán)）簡(jiǎn)介，目錄書(shū)摘

內容簡(jiǎn)介:　　    《現代商務(wù)英語(yǔ)綜合教程》系列教材內容由淺入深，由普通商務(wù)常識逐漸過(guò)渡到專(zhuān)業(yè)性較強的商務(wù)知識，語(yǔ)言水平也由易到難，適用對象為大學(xué)一至三年級的學(xué)生。本書(shū)為《現代商務(wù)英語(yǔ)綜合教程》第一冊，共十二章，按照每周4～6學(xué)時(shí)設計。

作者簡(jiǎn)介:

目錄:Chapter1IntroductiontoBusiness
BackgroundCase：DonaldTrumpIsBack
Listening
Reading：TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading：StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase：SouthwestAirlinesRecruitment
Listening
Reading：NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading：QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase：WhoseFault?
Listening
Reading：EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading：TheGreatCommunicators
Chapter4Teamwork
BackgroundCase：PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading：TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading：TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase：AsBusinessTravelIncreases，SoDoCostsandHeadaches
Listening
Reading：WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading：FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase：WhatsWrong?
Listening
Reading：GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading：BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase：InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading：MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading：HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase：BillGatesMysteriousNewCompany
Listening
Reading：BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading：DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase：PamperstoExpandProductRange，ServicesinChina
Listening
Reading：P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading：McDonalds：WereLovinIt！