初級商務(wù)英語(yǔ)閱讀簡(jiǎn)介，目錄書(shū)摘
2020-01-02 14:49
來(lái)源：京東
作者：京東
初級商務(wù)英語(yǔ)閱讀
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內容簡(jiǎn)介: 加入WTO后，我國與世界各國的經(jīng)濟交往與合作更加廣泛，國際商務(wù)活動(dòng)日益頻繁，市場(chǎng)對對外經(jīng)貿人才的需求量成倍增長(cháng)。面對這一形勢，培養和造就一大批既懂英語(yǔ)又有較扎實(shí)國際經(jīng)濟貿易、金融和商務(wù)方面知識的綜合人才是我們的當務(wù)之急?！冻跫壣虅?wù)英語(yǔ)閱讀》正是在此背景下孕育而生。
《初級商務(wù)英語(yǔ)閱讀》的宗旨是：用英語(yǔ)傳授經(jīng)濟貿易的基礎理論和基礎知識，對學(xué)生進(jìn)行全面的、嚴格的經(jīng)貿基礎理論教育和經(jīng)貿專(zhuān)業(yè)英語(yǔ)語(yǔ)言技能的培訓，使學(xué)生既能掌握經(jīng)濟貿易知識，又能用英語(yǔ)進(jìn)行經(jīng)濟貿易工作，以及閱讀有關(guān)信息和新發(fā)展的報道。
《初級商務(wù)英語(yǔ)閱讀》適合文秘、企業(yè)管理、財經(jīng)、外貿、商務(wù)英語(yǔ)等專(zhuān)業(yè)的學(xué)生及涉外工作人員學(xué)習使用。
《初級商務(wù)英語(yǔ)閱讀》的宗旨是：用英語(yǔ)傳授經(jīng)濟貿易的基礎理論和基礎知識，對學(xué)生進(jìn)行全面的、嚴格的經(jīng)貿基礎理論教育和經(jīng)貿專(zhuān)業(yè)英語(yǔ)語(yǔ)言技能的培訓，使學(xué)生既能掌握經(jīng)濟貿易知識，又能用英語(yǔ)進(jìn)行經(jīng)濟貿易工作，以及閱讀有關(guān)信息和新發(fā)展的報道。
《初級商務(wù)英語(yǔ)閱讀》適合文秘、企業(yè)管理、財經(jīng)、外貿、商務(wù)英語(yǔ)等專(zhuān)業(yè)的學(xué)生及涉外工作人員學(xué)習使用。
目錄:Part One Reading Exerctses
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television： The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China's Markets
Section B Auto Industry， Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China's Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus： Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts
Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television： The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China's Markets
Section B Auto Industry， Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China's Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus： Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts
Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study
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