經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材簡(jiǎn)介，目錄書(shū)摘
2019-11-08 17:10
來(lái)源：京東
作者：京東
經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材
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內容簡(jiǎn)介: 全球經(jīng)濟一體化背景下，英語(yǔ)日益成為經(jīng)濟管理領(lǐng)域里各個(gè)專(zhuān)業(yè)的重要工具，對應用型人才培養目標的實(shí)現顯得尤為重要?！督?jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材》綜合吸收和借鑒國內外經(jīng)典經(jīng)濟管理類(lèi)英語(yǔ)教材編寫(xiě)框架的合理性，力求展示一個(gè)廣義的經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)教學(xué)體系，并積極將專(zhuān)業(yè)教學(xué)與現實(shí)世界的經(jīng)濟管理發(fā)展相融合，提升經(jīng)濟管理專(zhuān)業(yè)學(xué)生英語(yǔ)素養。
《經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材》共10章，主要圍繞管理學(xué)基礎、經(jīng)濟學(xué)基礎、工商管理、旅游管理、財務(wù)管理、人力資源管理、公共管理、農村區域發(fā)展、國際經(jīng)濟與貿易和中國經(jīng)濟與管理發(fā)展展望方面展開(kāi)。每章精選3～4篇重要專(zhuān)業(yè)領(lǐng)域的課文，文中插入擴展知識和前沿發(fā)展等內容，文后配有重要詞匯、章節總結、擴展閱讀、精選案例、討論題和課文翻譯等內容，以供進(jìn)一步學(xué)習使用。
《經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材》不僅適合于應用型人才課堂教學(xué)，也適合非經(jīng)濟管理類(lèi)學(xué)生、有關(guān)部門(mén)經(jīng)濟管理人員及相關(guān)興趣愛(ài)好者使用。全書(shū)由曾芳芳負責草擬編寫(xiě)大綱。
《經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材》共10章，主要圍繞管理學(xué)基礎、經(jīng)濟學(xué)基礎、工商管理、旅游管理、財務(wù)管理、人力資源管理、公共管理、農村區域發(fā)展、國際經(jīng)濟與貿易和中國經(jīng)濟與管理發(fā)展展望方面展開(kāi)。每章精選3～4篇重要專(zhuān)業(yè)領(lǐng)域的課文，文中插入擴展知識和前沿發(fā)展等內容，文后配有重要詞匯、章節總結、擴展閱讀、精選案例、討論題和課文翻譯等內容，以供進(jìn)一步學(xué)習使用。
《經(jīng)濟管理專(zhuān)業(yè)英語(yǔ)/普通高等教育“十二五”應用型本科系列教材》不僅適合于應用型人才課堂教學(xué)，也適合非經(jīng)濟管理類(lèi)學(xué)生、有關(guān)部門(mén)經(jīng)濟管理人員及相關(guān)興趣愛(ài)好者使用。全書(shū)由曾芳芳負責草擬編寫(xiě)大綱。
作者簡(jiǎn)介:
目錄:前言
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy， Speed Isn't Everything
Reference
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy， Speed Isn't Everything
Reference
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