電子商務(wù)專(zhuān)業(yè)英語(yǔ)教程（第2版）簡(jiǎn)介，目錄書(shū)摘

內容簡(jiǎn)介:本書(shū)旨在幫助讀者掌握電子商務(wù)專(zhuān)業(yè)英語(yǔ)術(shù)語(yǔ)及用法，培養和提高讀者閱讀和翻譯專(zhuān)業(yè)英語(yǔ)文獻資料的能力。本書(shū)由16個(gè)主題單元組成，涵蓋了電子商務(wù)領(lǐng)域的基本理論、基本知識、基本技術(shù)、基本應用和法規等內容。每個(gè)主題單元由主課文、副課文、閱讀材料、詞匯、注釋和練習組成。書(shū)后附有參考譯文、練習參考答案和參考文獻。為了方便教學(xué)，本書(shū)另配有電子教案，可在華信教育資源網(wǎng)www.hxedu.com.cn免費下載。

作者簡(jiǎn)介:西安交通大學(xué)經(jīng)濟與金融學(xué)院教授，主要研究方向為電子商務(wù)，在我社出版有《電子商務(wù)專(zhuān)業(yè)英語(yǔ)教程》，此書(shū)廣受好評。

目錄:目 錄
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Exercises
Text B Advantages and Disadvantages of Electronic Commerce
Reading Materials
IT Producing Industries―Hopeful Sighs in 2003
IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Networks
Exercises
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online：How Americans Are Expanding Their Use of the Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Materials
Online Marketing Basics
Establishing a Web Presence
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
Text A Logistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Materials
The First Step to Internet Marketing：Pick Something to Promote
Step One： Pick Something to Promote
Selling Stuff
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and Customer Referrals
Unit 8 SCM and Electronic Commerce
Text A IT and Supply-Chain Management
Exercises
Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities
Reading Materials
A History of Logistics / Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and Maintaining Brands on the Web
Reading Materials
E-Commerce Security： Fact or Fiction?
Unit 11 Electronic Commerce Legislation
Text A Legal Issues in E-Commerce
Exercises
Text B Secure Payment Protocols and Security Schemes
Reading Materials
How Does an Online Store Handle Credit Card Orders?

Unit 12 Web Marketing
Text A Web Marketing Strategies
Exercises
Text B Protection of Intellectual Property in Online Business
Reading Materials
Keyword Research
Unit 13 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Exercises
Text B The Information Economy and Competitive Advantage of
Enterprises： A Value Chain Analysis
Reading Materials
E-Commerce in the Digital Economy
Unit 14 Internet Finance
Text A Crowdfunding
Exercises
Text B Crowdfunding： the Disruptor?s Disruptor
Reading Materials
Mobile Payment
Unit 15 Electronic Commerce Trust
Text A Role of Trust in E-Business Success
Exercises
Text B Designing Trust into Online Experiences
Reading Materials
Competing for Eyeballs by Branding
Unit 16 Electronic Commerce Planning
Text A Planning Electronic Commerce Initiatives
Exercises
Text B Managing Electronic Commerce Implementation
Reading Materials
How to Choose the Right E-Commerce System
參考譯文
第1單元 課文A：電子商務(wù)概要
第2單元 課文A：計算機網(wǎng)絡(luò )
第3單元 課文A：經(jīng)濟學(xué)和電子商務(wù)的互動(dòng)
第4單元 課文A：網(wǎng)絡(luò )出版
第5單元 課文A：電子商務(wù)中的物流
第6單元 課文A：電子數據交換（EDI）
第7單元 課文A：網(wǎng)絡(luò )營(yíng)銷(xiāo)結構概述
第8單元 課文A：信息技術(shù)與供應鏈管理
第9單元 課文A：網(wǎng)絡(luò )廣告方法
第10單元 課文A：電子商務(wù)網(wǎng)絡(luò )安全
第11單元 課文A：電子商務(wù)的法律問(wèn)題
第12單元 課文A：網(wǎng)絡(luò )營(yíng)銷(xiāo)策略
第13單元 課文A：持續發(fā)展的信息經(jīng)濟
第14單元 課文A：眾籌
第15單元 課文A：信任在電子商務(wù)成功中的作用
第16單元 課文A：規劃電子商務(wù)行動(dòng)
練習參考答案
參考文獻